Canada
OVG Canada provides strategic solutions through a unique portfolio of services for brands and properties from coast to coast. Leveraging unmatched sports, entertainment, hospitality, and facility knowledge, our team provides first-class strategy and support for our clients.
About OVG Canada
Established in 2022, Oak View Group Canada is focused on the Canadian sports and entertainment industry. OVG Canada’s senior leadership team is comprised of industry experts with deep sales and marketing experience from across the sports, entertainment, and hospitality landscape.
You cannot develop, operate, or sell Canadian facilities or assets from the US, and therefore it’s critical for us to be a part of Canada. We want to create the best sports and facility sales organization in Canada. Very few companies in our industry have the infrastructure that we have now in Canada and the US to serve our Canadian clients, giving OVG the competitive edge to deliver best in class results.”
– Tim Leiweke, Oak View Group Chairman and CEO.
Areas of Expertise
Venue Development, Premium Strategy & Operations
OVG Canada provides unique expertise in venue development, management, and venue-specific consulting services including design, financing, event optimization, food and beverage, premium seating, parking, and hospitality services. Our first Canadian project is a full redevelopment of FirstOntario Centre (formerly known as Copps Coliseum), a 19,000+ seat entertainment venue in Hamilton, Ontario, anchoring an iconic neighborhood with a historic land mark.
3rd Party Partnership Sales
We represent some of the world’s best properties and can broker fully integrated partnership opportunities with marquee brands. Current partners include the National Lacrosse League, and the AOR for Canada Basketball, among others. We specialize in dynamic multi-year partnerships with venues and brands.
Brand & Property Consulting
We utilize a data-driven analysis approach to partnership performance using unique weighted market value, consumer sentiment and direct business driven by partnerships to help our clients gain a more detailed view of return on investment. Offerings include performance analysis and effectiveness tracking, arena operations optimization, sponsorship strategy development, among other services.
Current Clients:
Canadian Arena Alliance
BUY, SELL, THINK, BOOK TOGETHER
The Canadian Arena Alliance connects the best venues in Canada to the world’s best brands. We are a trusted partner of the teams and have access to every asset they do. As a result, brands unlock unique partnership benefits and efficiencies that can’t be replicated elsewhere. With venues from coast-to-coast we’re able to offer truly national partnership programming with a presence in all major Canadian markets. The Arena Alliance allows brands to speak to millions of Canadians at their point of passion – sports and live entertainment.
Current Alliance Members:
OVG Canada Office Location
Toronto
171 East Liberty Street
Unit 246
Toronto, ON M6K 3PG