Canada

Established in 2022, Oak View Group Canada is focused on the Canadian sports and entertainment industry. OVG Canada’s senior leadership team is comprised of industry experts with deep sales and marketing experience from across the sports, entertainment, and hospitality landscape.

OVG Canada is spearheading the $280 million renovation of FirstOntario Centre in Hamilton, ON. The project announced in partnership with the City of Hamilton and Hamilton Urban Precinct Entertainment Group (HUPEG) strives to develop the venue as a centerpiece in the city’s revitalization and serve as the premier music, sports and entertainment destination for the Greater Toronto & Hamilton Arena.

OVG Canada is spearheading the $280 million renovation of FirstOnatario Centre in Hamilton, ON. The project announced in partnership with the City of Hamilton and Hamilton Urban Precinct Entertainment Group (HUPEG) strives to develop the venue as a centerpiece in the city’s revitalization and serve as the premier music, sports and entertainment destination for the Greater Toronto & Hamilton Arena.

in the news

Billboard Canada Names 2025 Top Power Players including Tim Leiweke and Tom Pistore

A First Glimpse at the Inside of the Downtown Arena Renos

Spending $280 million on a Hamilton arena is all about looking to the future

Oak View Leading $280 Million Hamilton Sports Arena Project

Oak View Group to oversee $280m renovation of Hamilton Arena

Oak View Group, HUPEG and City of Hamilton Seal Deal to Renovate FirstOntario Centre and Invest in Hamilton as Premier Entertainment Destination

Oak View Group launches OVG Canada with Hamilton arena project

Areas of Expertise

VENUE DEVELOPMENT,
PREMIUM STRATEGY & OPERATIONS

OVG Canada provides unique expertise in venue development, management, and venue-specific consulting services including design, financing, event optimization, food and beverage, premium seating, parking, and hospitality services. Our first Canadian project is a full redevelopment of FirstOntario Centre (formerly known as Copps Coliseum), a 19,000+ seat entertainment venue in Hamilton, Ontario, anchoring an iconic neighborhood with a historic land mark

3RD PARTY PARTNERSHIP SALES

We represent some of the world’s best properties and can broker fully integrated partnership opportunities with marquee brands. Current partners include the National Lacrosse League, and the AOR for Canada Basketball, among others. We specialize in dynamic multi-year partnerships with venues and brands.

BRAND & PROPERTY CONSULTING

We utilize a data-driven analysis approach to partnership performance using unique weighted market value, consumer sentiment and direct business driven by partnerships to help our clients gain a more detailed view of return on investment. Offerings include performance analysis and effectiveness tracking, arena operations optimization, sponsorship strategy development, among other services.

current Properties

Total managed venues

Arenas

Convention Centres & Theatres

Recreational & Festival

canadian Alliance

BUY, SELL, THINK, BOOK, TOGETHER

Through our recently launched Canadian Arena Alliance, Oak View Group has brought together a number of Tier A venues across the country for National Marketing programs. We work with the best NHL properties in Canada and have the unique ability to build multi-market, multi-property partnership programs on behalf of brands. Through the Arena Alliance, we speak to a massive audience of Canadians every single day – reaching 30 million+ fans at their point of passion. As a trusted partner of the teams and venues, we have access to every asset they do and can unlock unique partnership benefits and efficiencies that can’t be replicated elsewhere. We help simplify and make it easy to execute complex partnerships and are able to reach Canadians at scale with presence in all major Canadian markets. We are able to build robust advertising and fully-integrated marketing programs, while negotiating the best rates and inventory for our clients across a broad range of categories (CPG, Pharma, Retail, Food Service, etc.).