Global Partnerships

We connect world-class sports and entertainment properties with world-class brands to create mutually beneficial outcomes.

We are Global Leaders in Sponsorship Sales, Brand Consulting, Partnership Management, Activation, Creative, Analytics and Client Service.​

Winner 2021 Sports Business Awards

Everyone Has A Story.

Every Brand. Every Property.

Creating and connecting people with those stories is what we do best. We believe in the simple truth that if your story is not remarkable, it is invisible…

We are here to help you do the remarkable.

Our primary mission is to connect world-class sport and entertainment properties with world-class brands to create mutually beneficial outcomes. We specifically focus on brands who want to communicate a compelling story to their customers thru sports, music and live entertainment.

We founded this division of Oak View Group because we are storytellers at heart. We have a passion for combining things in non-obvious ways to create something new, to make something better, to stimulate those around us to think and see the world differently. We believe in the fundamental idea that every success in this business starts and ends with the story a brand wants to tell, not the piece of inventory a property needs to sell.

We are founded by creative problem solvers and we are relentless in our pursuit to help our clients drive sales, deepen engagement and build brand love.

the right partners for the right story

What makes us unique is that we have experience on all sides of the sponsorship equation

Global partnerships

We have assembled a team of former senior marketing executives on the brand side of Fortune 50 companies. Over the past 20 years, we have built some of the most culturally relevant and unique partnerships across sports, entertainment, music, fashion, and corporate social responsibility — partnerships that have influenced and redefined culture. From large-scale naming rights to multi-faceted and complex sponsorships and media partnerships, we have an acute understanding of what goes into these deals, what does not, what you should pay and how to derive the most value from them.

We have assembled a team of former senior executives that have over 20 years of experience on the property side of sports and live entertainment. These professionals have built successful careers by negotiating mutually beneficial outcomes with world-class brands. We understand and appreciate that success stems from actually activating the assets you bought from the property and as equally important to activating, is measuring the results.

At our core, we are still fans — fans of sports, live entertainment and music. The memory of that one perfect concert, that one legendary game, that one epic event we attended has had a profound effect on each of our lives and that is what drives us. We want to put that feeling on repeat.

We have worked for and with some of the best agencies in the world and our agency-side experience ensures that the service and attention we provide to our clients will never be compromised. We believe in creative solutions to complex problems and excel at simplifying ideas to make it easier for others to understand. We were trained by some of the most respected and iconic leaders in the industry and recognize what it means to be best-in-class.

our Expertise


We have sold over $4.6B in sponsorship for our partners since 2019 and this has led us to be recognized in the industry as the best at what we do.  We specialize in sales for leagues, teams, venues, artists, athletes as well as sales in the hospitality, museum/not for profit, and media/conferences industries.

Naming Rights

OVG GP has successfully sold 19 naming rights deals sold since November 2019 across NFL, MLB, NBA, NHL, MLS, NCAA, AHL, ECHL, Minor League Baseball and Music Only Venues.

Additional notable partnerships

Brand Partners

Global Partnerships Brands

our leadership

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