Global Partnerships

We connect world-class sports and entertainment properties with world-class brands to create mutually beneficial outcomes.

We are Global Leaders in Sponsorship Sales, Brand Consulting, Partnership Management, Activation, Creative, Analytics and Client Service.

Beyond The Scoreboard: How Leveraging Corporate Partnerships Can Preserve College Athletics

The next three years of college athletics will see more change than the previous 100 years put together. With the House v. NCAA settlement expected to bring revenue sharing, NIL back payments, and expanded scholarships, this could potentially raise athletic department costs by up to $50 million annually. This financial strain threatens low-revenue sports, despite their critical role in developing Olympians, providing scholarships, and shaping future leaders. To protect these sports, OVG is determined to boost athletic department revenue by selling high-value sponsorships like Naming Rights, Field Entitlements, and Jersey Patches. By tapping into the 71% of Power 4 stadiums without a current Naming Rights or Field Entitlement partner, OVG intends to provide services that allow brands to get involved. To support this effort, OVG created a Marketplace Valuation System to allow brands to see the value in such efforts.

To see the full research please download the following white paper on the subject:

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Everyone Has A Story.

Every Brand. Every Property.

Creating and connecting people with those stories is what we do best. We believe in the simple truth that if your story is not remarkable, it is invisible…

We are here to help you do the remarkable.

Our primary mission is to connect world-class sport and entertainment properties with world-class brands to create mutually beneficial outcomes. We specifically focus on brands who want to communicate a compelling story to their customers thru sports, music and live entertainment.

We founded this division of Oak View Group because we are storytellers at heart. We have a passion for combining things in non-obvious ways to create something new, to make something better, to stimulate those around us to think and see the world differently. We believe in the fundamental idea that every success in this business starts and ends with the story a brand wants to tell, not the piece of inventory a property needs to sell.

We are founded by creative problem solvers and we are relentless in our pursuit to help our clients drive sales, deepen engagement and build brand love.

the right partners for the right story

What makes us unique is that we have experience on all sides of the sponsorship equation

We have assembled a team of former senior marketing executives on the brand side of Fortune 50 companies. Over the past 20 years, we have built some of the most culturally relevant and unique partnerships across sports, entertainment, music, fashion, and corporate social responsibility — partnerships that have influenced and redefined culture. From large-scale naming rights to multi-faceted and complex sponsorships and media partnerships, we have an acute understanding of what goes into these deals, what does not, what you should pay and how to derive the most value from them.

We have assembled a team of former senior executives that have over 20 years of experience on the property side of sports and live entertainment. These professionals have built successful careers by negotiating mutually beneficial outcomes with world-class brands. We understand and appreciate that success stems from actually activating the assets you bought from the property and as equally important to activating, is measuring the results.

At our core, we are still fans — fans of sports, live entertainment and music. The memory of that one perfect concert, that one legendary game, that one epic event we attended has had a profound effect on each of our lives and that is what drives us. We want to put that feeling on repeat.

We have worked for and with some of the best agencies in the world and our agency-side experience ensures that the service and attention we provide to our clients will never be compromised. We believe in creative solutions to complex problems and excel at simplifying ideas to make it easier for others to understand. We were trained by some of the most respected and iconic leaders in the industry and recognize what it means to be best-in-class.

our Expertise

Sales

We have sold over $4.6B in sponsorship for our partners since 2019 and this has led us to be recognized in the industry as the best at what we do. We specialize in sales for leagues, teams, venues, artists, athletes as well as sales in the hospitality, museum/not for profit, and media/conferences industries.

Naming Rights

OVG GP has successfully sold 19 naming rights deals sold since November 2019 across NFL, MLB, NBA, NHL, MLS, NCAA, AHL, ECHL, Minor League Baseball and Music Only Venues.

Additional notable partnerships

The museum partnership for the Broad (East West Bank)

Brand Partners

our leadership

"We have forged partnerships with some of the best brands in the world because we fundamentally understand how to help them drive the maximum value from an investment in sports and entertainment. We do not look at any dollar they could spend in sports and entertainment as our competition, our goal is to make sure our partnerships are the next best dollar that can be spent across the entire company. "

Dan GriffisPresident, Global Partnerships