WE ARE GLOBAL LEADERS IN SPONSORSHIP SALES, BRAND CONSULTING, PARTNERSHIP MANAGEMENT, ACTIVATION, EXPERIENTIAL MARKETING, VALUATION, ANALYTICS, CREATIVE AND CLIENT SERVICE.
We are storytellers at heart. We have a passion for combining things in non-obvious ways to create something new, to make something better, to stimulate those around us to think and see the world differently. We believe in the fundamental idea that every success in this business starts and ends with the compelling story a brand wants to tell, not the piece of inventory a property needs to sell.
Our primary mission is to connect world-class sport and entertainment properties with world-class brands to create mutually beneficial outcomes.
We are founded by creative problem solvers, collaborators and fueled by curiosity. We are relentless in our pursuit to help our clients drive sales, deepen engagement and build brand love.
WE BELIEVE IN THE SIMPLE TRUTH THAT IF YOUR EXECUTION OF THE IDEA IS NOT REMARKABLE, IT’S INVISIBLE…WE ARE HERE TO HELP YOU DO THE REMARKABLE.
dan griffis
President, OVG global PArtnerships
品牌
我们组建了一支由财富 50 强企业品牌部前高级营销主管组成的团队。在过去的 20 年中，我们在体育、娱乐、音乐、时尚和企业社会责任等领域建立了一些最具文化相关性和独特性的合作关系，这些合作关系影响并重新定义了文化。从大规模的冠名权到多方面的复杂赞助和媒体合作，我们对这些交易的内容、不包括的内容、应支付的费用以及如何从中获得最大价值都有深刻的理解。
on all sides of the sponsorship equation
What makes us unique is that we have experience on all sides of the sponsorship equation.
自 2019 年以来，我们一直在为合作伙伴提供赞助，这使我们成为业界公认的佼佼者
Naming rights deals sold since November 2019 across Professional Sports, Collegiate Sports and Live Music Venues.
We have sold naming rights across NFL, MLB, NBA, NHL, NCAA, AHL, ECHL, MiLB.
OVG has sold the last four NHL naming rights Deals; the four largest NHL stand alone naming rights deals in the league.
赞助商的所有方面
What makes us unique is that we have experience on all sides of the sponsorship equation.
自 2019 年以来，我们一直在为合作伙伴提供赞助，这使我们成为业界公认的佼佼者
Free Whitepapers to Download
Strauss Workwear made history as the first brand to sponsor MLB team helmets during the 2024 Playoffs, appearing on all 12 teams and every major broadcast. With unmatched visibility and integration into player uniforms, the helmet proved one of sports’ most valuable assets. With the CBA expiring after 2026, OVG has valued all 30 clubs to project potential team-specific sponsorship opportunities.
College sports have entered a transformational new era. With revenue sharing now in effect, scholarship limits reshaping team structures, billions in back-pay obligations, and federal legislation still in flux, athletic departments are under unprecedented financial and strategic pressure. OVG’s updated white paper breaks down the key developments since July 1st—from the implications of the House v. NCAA settlement to the evolving SCORE Act debate, the BIG10’s private capital exploration, the rapid rise of on-field sponsorship, and the commercial trends redefining strategy across Division 1 sports.
OVG has compiled extensive research and completed fairmarket valuations for every Power 4 program’s 25-yard-line logos to help schools navigate the new NCAA landscape, alleviate rising expenses, and reduce pressure to cut sports programs. With more than $6B in COI delivered over the last five years, 40 Naming Rights deals, and 600+ brand clients, OVG is uniquely positioned to guide colleges, universities, and brands through strategy, consulting, sales, and valuation in this rapidly changing environment.
View full report for a data-driven look at the trends reshaping college athletics—and what’s coming next.
