WE ARE GLOBAL LEADERS IN SPONSORSHIP SALES, BRAND CONSULTING, PARTNERSHIP MANAGEMENT, ACTIVATION, EXPERIENTIAL MARKETING, VALUATION, ANALYTICS, CREATIVE AND CLIENT SERVICE.
We are storytellers at heart. We have a passion for combining things in non-obvious ways to create something new, to make something better, to stimulate those around us to think and see the world differently. We believe in the fundamental idea that every success in this business starts and ends with the compelling story a brand wants to tell, not the piece of inventory a property needs to sell.
Our primary mission is to connect world-class sport and entertainment properties with world-class brands to create mutually beneficial outcomes.
We are founded by creative problem solvers, collaborators and fueled by curiosity. We are relentless in our pursuit to help our clients drive sales, deepen engagement and build brand love.
WE BELIEVE IN THE SIMPLE TRUTH THAT IF YOUR EXECUTION OF THE IDEA IS NOT REMARKABLE, IT’S INVISIBLE…WE ARE HERE TO HELP YOU DO THE REMARKABLE.
dan griffis
President, OVG global PArtnerships
Бренд
Мы собрали команду из бывших топ-менеджеров по маркетингу, работавших с брендами в компаниях из списка Fortune 50. За последние 20 лет мы создали несколько наиболее значимых в культурном плане и уникальных партнерств в области спорта, развлечений, музыки, моды и корпоративной социальной ответственности - партнерств, которые повлияли на культуру и переосмыслили ее. Мы прекрасно понимаем, что входит в эти сделки, что не входит, сколько вы должны заплатить и как извлечь из них максимальную выгоду - от масштабных прав на имя до многогранного и сложного спонсорства и медиа-партнерства.
on all sides of the sponsorship equation
What makes us unique is that we have experience on all sides of the sponsorship equation.
С 2019 года мы оказываем спонсорскую поддержку нашим партнерам, благодаря чему нас признали лучшими в своей отрасли
Naming rights deals sold since November 2019 across Professional Sports, Collegiate Sports and Live Music Venues.
We have sold naming rights across NFL, MLB, NBA, NHL, NCAA, AHL, ECHL, MiLB.
OVG has sold the last four NHL naming rights Deals; the four largest NHL stand alone naming rights deals in the league.
по всем сторонам уравнения спонсорства
What makes us unique is that we have experience on all sides of the sponsorship equation.
С 2019 года мы оказываем спонсорскую поддержку нашим партнерам, благодаря чему нас признали лучшими в своей отрасли
Free Whitepapers to Download
Strauss Workwear made history as the first brand to sponsor MLB team helmets during the 2024 Playoffs, appearing on all 12 teams and every major broadcast. With unmatched visibility and integration into player uniforms, the helmet proved one of sports’ most valuable assets. With the CBA expiring after 2026, OVG has valued all 30 clubs to project potential team-specific sponsorship opportunities.
College sports have entered a transformational new era. With revenue sharing now in effect, scholarship limits reshaping team structures, billions in back-pay obligations, and federal legislation still in flux, athletic departments are under unprecedented financial and strategic pressure. OVG’s updated white paper breaks down the key developments since July 1st—from the implications of the House v. NCAA settlement to the evolving SCORE Act debate, the BIG10’s private capital exploration, the rapid rise of on-field sponsorship, and the commercial trends redefining strategy across Division 1 sports.
OVG has compiled extensive research and completed fairmarket valuations for every Power 4 program’s 25-yard-line logos to help schools navigate the new NCAA landscape, alleviate rising expenses, and reduce pressure to cut sports programs. With more than $6B in COI delivered over the last five years, 40 Naming Rights deals, and 600+ brand clients, OVG is uniquely positioned to guide colleges, universities, and brands through strategy, consulting, sales, and valuation in this rapidly changing environment.
View full report for a data-driven look at the trends reshaping college athletics—and what’s coming next.
