Beginning in the 2024 postseason, Strauss made history as the first brand to place its logo on MLB team helmets. The results were immediate and measurable. Across the duration of each postseason, Strauss generated more than 10 billion impressions, driving a 300% increase in U.S. sales and a 57-percentage point lift in aided brand awareness. Strauss’ postseason performance demonstrates the power of the helmet as a premium branding asset. Positioned at the focal point of every at-bat, the helmet delivers unmatched visibility — appearing across national and local broadcasts, social and digital media, highlight reels, and key game-defining moments. With consistent close-up camera exposure and presence during baseball’s most critical plays, the helmet offers brands exceptional exposure and industry-leading value per impression compared to other MLB assets. While the postseason helmet asset has proven highly effective, the league has yet to commercialize helmet sponsorship during the regular season. Coming off of the exciting WBC and leading into the start of the MLB season, OVG’s valuation team has analyzed the opportunity across all 30 MLB clubs to determine the fair market value of a regular season helmet sponsorship at the league-wide level. To explore the full impact of the helmet asset, review Strauss’ postseason success, and see OVG’s valuation for the regular season opportunity, download the white paper here: