WE ARE GLOBAL LEADERS IN SPONSORSHIP SALES, BRAND CONSULTING, PARTNERSHIP MANAGEMENT, ACTIVATION, EXPERIENTIAL MARKETING, VALUATION, ANALYTICS, CREATIVE AND CLIENT SERVICE.
We are storytellers at heart. We have a passion for combining things in non-obvious ways to create something new, to make something better, to stimulate those around us to think and see the world differently. We believe in the fundamental idea that every success in this business starts and ends with the compelling story a brand wants to tell, not the piece of inventory a property needs to sell.
Our primary mission is to connect world-class sport and entertainment properties with world-class brands to create mutually beneficial outcomes.
We are founded by creative problem solvers, collaborators and fueled by curiosity. We are relentless in our pursuit to help our clients drive sales, deepen engagement and build brand love.
WE BELIEVE IN THE SIMPLE TRUTH THAT IF YOUR EXECUTION OF THE IDEA IS NOT REMARKABLE, IT’S INVISIBLE…WE ARE HERE TO HELP YOU DO THE REMARKABLE.
dan griffis
President, OVG global PArtnerships
Brand
We have assembled a team of former senior marketing executives on the brand side of Fortune 50 companies. Over the past 20 years, we have built some of the most culturally relevant and unique partnerships across sports, entertainment, music, fashion, and corporate social responsibility — partnerships that have influenced and redefined culture. From large-scale naming rights to multi-faceted and complex sponsorships and media partnerships, we have an acute understanding of what goes into these deals, what does not, what you should pay and how to derive the most value from them.
on all sides of the sponsorship equation
What makes us unique is that we have experience on all sides of the sponsorship equation.
In sponsorships for our partners since 2019 and this had led us to be recognized in the industry as the best at what we do
Naming rights deals sold since November 2019 across Professional Sports, Collegiate Sports and Live Music Venues.
We have sold naming rights across NFL, MLB, NBA, NHL, NCAA, AHL, ECHL, MiLB.
OVG has sold the last four NHL naming rights Deals; the four largest NHL stand alone naming rights deals in the league.
on all side of the sponsorship equation
What makes us unique is that we have experience on all sides of the sponsorship equation.
In sponsorships for our partners since 2019 and this had led us to be recognized in the industry as the best at what we do
Free Whitepapers to Download
Strauss Workwear made history as the first brand to sponsor MLB team helmets during the 2024 Playoffs, appearing on all 12 teams and every major broadcast. With unmatched visibility and integration into player uniforms, the helmet proved one of sports’ most valuable assets. With the CBA expiring after 2026, OVG has valued all 30 clubs to project potential team-specific sponsorship opportunities.
College sports have entered a transformational new era. With revenue sharing now in effect, scholarship limits reshaping team structures, billions in back-pay obligations, and federal legislation still in flux, athletic departments are under unprecedented financial and strategic pressure. OVG’s updated white paper breaks down the key developments since July 1st—from the implications of the House v. NCAA settlement to the evolving SCORE Act debate, the BIG10’s private capital exploration, the rapid rise of on-field sponsorship, and the commercial trends redefining strategy across Division 1 sports.
OVG has compiled extensive research and completed fairmarket valuations for every Power 4 program’s 25-yard-line logos to help schools navigate the new NCAA landscape, alleviate rising expenses, and reduce pressure to cut sports programs. With more than $6B in COI delivered over the last five years, 40 Naming Rights deals, and 600+ brand clients, OVG is uniquely positioned to guide colleges, universities, and brands through strategy, consulting, sales, and valuation in this rapidly changing environment.
View full report for a data-driven look at the trends reshaping college athletics—and what’s coming next.
