Oak View Group Arena Alliance

Welcome to the Arena Alliance.
26 world-class venues partnering together for the first time in history.

4 Primary Benefits to the Arena Alliance

1. Think Together

Consulting Services

OVG will provide each Alliance member with advice and assistance in:

• Business Review and Negotiations
• Ticketing Strategy, Pricing/Scaling, Sales, Servicing, Inventory and Revenue Optimization
• Evaluation of current ticketing provider and analysis of alternatives
• Premium Seating and Hospitality Pricing, Sales, Servicing and Inventory Management
• Operating Expenses

• Evaluation of existing marketing campaigns, including digital and social campaigns
• Database Management and Utilization
• Evaluation of Event Scheduling to maximize revenue and attendance
• Venue Security
• Media Rights
• Labor Negotiations (Unions)

Twice a year, all Alliance partners will convene to network, learn from industry innovators, share best practices, and hear of new content opportunities from the music and sports executives who are creating them.

2. Book Together

Venue Content Creation and Provision Services

• Establishing Artist Residencies at the venue
• Packaging Alliance members together for alliance specific tours
• Setting up limited regional tours
• Activating reality television and social media brands
• Providing member access to and the potential for long term relationships with leading venue content providers

• Leveraging the network of its members to influence content providers to book with Alliance member
• Leveraging advance knowledge of touring schedules to provide alliance members with opportunities to obtain top level content and manage its venue calendar

3. Buy Together

OVG will attempt to create buying power through bulk buying and preferred vendor opportunities that members can take advantage of at their discretion. We can help with National Service Provider negotiations such as cleaning, waste management, and other similar needs.

4. Sell Together

Sponsorship Services

Arenas are losing major marketing dollars. Why?

Because today’s evolving and innovative brands don’t want to buy single activations or markets, they want national platforms. They know that people today value experiences more than physical things, so lets help them give their consumer what they want.

We are here to complement each venue’s existing sales and partnership efforts.

By connecting the total Alliance assets, we will help each arena build national platforms to elevate a brand’s marketing campaign. Together, we’ll help brands tell more compelling stories, reach new live audiences and drive engagement. Creativity begins with the approach and we have deep relationships with brands in categories that are largely overlooked and difficult to penetrate. We’ll succeed because we know what stories they want to tell and will align our partner resources accordingly.